Below you can see a slideshow presentation about McDonald's, a USA originating fast-food company. The focus is on staff issues - HRM and in particular the way they use recruitment in their values-based service strategy.
McDonald's is the focus of intense interest, of business people, academics and activists. McDonald's is practically worshiped in franchise and service professional circles. McDonald's have provided the template for service growth that is followed by many other services, including other food retail services like Starbucks, and seemingly unrelated services who have adopted the limited menu option format including professional services like optometrists (OPSM) and hairdressing (Justcuts).
Note there has also been a great deal written about McDonald's in critical scholarship because McDonald's has been of tremendous significance, not only as an influence on business models and growth strategy but also as a cultural and social phenomenon. McDonalds is even credited with the spread of the worst and the best of 'American culture' (whatever that is) more generally. McDonald's responds to the criticism - or 'relationship dialogue' - with society in a variety of ways.
The following is a video advertising McDonald's focus on job-readiness and employment for young people.
References
Gunther, Marc (May 17, 2006). 'Yoga … Soy … McDonald’s?' Fortune.
Lord, Simon (2002a). McDonald's: The myth and the magic. Retrieved from the Internet, November 25, 2002, http://franchise.co.nz/
Ritzer, G. (2004). The McDonaldization of society. Sage, London.
Sweeny, Mark (April 20, 2006) 'Fast food giant says no to 'McJobs', Fortune.
Vignali, C. (2001). McDonald’s: “Think global, act local” – the marketing mix. British Food Journal, 103 (2), 97 – 111.
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