Managing People - Air New Zealand Cabin Crew and Branding

This presentation provides a visual introduction to the relationship between branding and managing staff. I have used the example of Air New Zealand, and the idea is to show how the over-arching branding impacts on the management of staff behavior and appearance.

National airline brands are useful to look at to demonstrate this activity (linking branding to staff management) as they so routinely do it. This activity is so routine that it has been the focus of a rather hilarious Hale and Pace TV comedy skit. Go here for this skit and an explanation of how to use it to explain this principle.