Wednesday, August 28, 2019

Competitive Clustering

Competitive clustering occurs when groups of similar and related firms cluster in a defined geographic area. So, for example, the furniture stores in Wairau Park in Auckland, or a restaurant district in a city.

Competitive clustering is a concept of use when considering positioning the 'Service Facility'.

The following animated video from TED talks provides a helpful explanation of the science behind why similar services cluster together.




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