Service people often feel tensions between the need to sell (sales) and the need to serve (service). This theme is explored in a paper Janet Sayers recently wrote with colleagues and a post-graduate student which was published in the Journal of Pharmacy Practice and Research. The context of pharmacy is shifting towards a bigger emphasis on sales (e.g. pharmacy superstores like Chemist Warehouse, now opening up in New Zealand).
Click here to take you to this paper.
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