Sunday, August 18, 2019

Service Blueprinting - Class Exercise on Cinema Queuing

On a Saturday night, I went to see Oblivion at Event Cinema in Albany. The movie was scheduled to start at 6.25 pm. We arrived at a bottleneck on the entranceway to the theatres (up the escalators) at 6.20pm. There was already a large number of people milling about, standing, in the entrance area, a large floor area with no seats or signage.  



No-one seemed to know why there was a delay in the screening. One couple were quite anxious as their movie started at 6.15pm and they were already late. Another couple also asked us what was happening as they arrived and we could not tell them as we did not know. The area looked like the diagram below:


The reason given for the delay (I asked the one attendant) was that the previous screening had not yet finished and theaters were not yet ready for use.

Draw a process diagram from buying your ticket to entering the screening of a movie.
Identify some techniques Event Cinemas could use to manage the waiting experience in this bottleneck. 

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