Sunday, August 18, 2019

Servicescape - Istanbul Grand Bazaar


During 2011 Janet Sayers went to Istanbul for a conference and, with the help a friend, local Istanbuli Umut, and two friends from Auckland Uni, Rachel and Denise, we embarked on a shopping expedition to buy a leather jacket for Rachel's father. 

Rachel wanted to buy a leather jacket for her father, and the presentation records the interaction with the aim of describing the service-scape aspect of the encounter. Theories about place-scape and tourist-scapes are also relevant to interpreting this encounter, but this presentation is aimed at a general introduction to the service-scape concept and its relationship to service logic.

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